About the book
Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group – battered by a falling stock market – had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing £374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
Reviewed by North Baddesley WI Reading Group:
Under half of the group managed to finish the book. These thought Barbara Cassani too American, too opinionated and full of herself. The ones who finished had a higher opinion of her achievements and people management. Her success was in part due to choosing her team and trusting them to function. After discussion the non finishers were swayed to give the book 3 stars.
Star rating: ***