World Book Day 2021

This week 30 million children will receive a token to spend on a special book as part of World Book Day. 

World Book Day changes lives through a love of books and shared reading. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. Almost 15% of children do not own their own book before they are gifted a £1 World Book Day book. (Source: OECD) 

Spending just ten minutes a day reading with a child can help them discover the joy of reading for pleasure. Each child, who receives a token in the UK and Ireland, can choose to spend their token on one of these brilliant books for free or get £1 off another book (with £2.99 or more). 2021s-1-books ( 

Hampshire Libraries will be placing World Book Day tokens in children’s Ready Reads and offering them to children who come to collect reservations from their local library this week.  

We’ll also be supporting the time-honoured tradition of dressing up as your favourite book character – so see who you can recognise as our teams share their photos on our social media accounts this week!  

World Book Day also marks the start of the 200 Million Minute Reading Challenge. The challenge, which runs until Children’s Book Day on 31 March, calls on everyone to log their reading time to reach the target of 200 million minutes read in the month of March.  

Why not use World Book Day and the 200 Million Minute Reading Challenge to develop a habit of reading at home. We have an extensive digital library of children’s books and magazines Digital library | Hampshire County Council ( that can be borrowed for free and read on a mobile device. Whilst libraries are shut you can also use our Ready Reads, we select you collect, service to request loans of children’s books. Ready Reads is included in your library membership and you can sign-up here. Ready Reads: we select, you collect | Hampshire County Council ( 

We have also produced some videos (available on YouTube) to give you some guidance on our Ready Reads service (96) Ready Reads: We Select, You Collect – YouTube and offer advice on sharing a book with a child. (96) Sharing a Book – YouTube 

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